Daily Archives: July 13, 2009

Understanding the Value of Geographic Information in a Turbulent World

I was invited to give a keynote this morning at the Cambridge Conference: Exchange which is a conference of delegates from National Mapping agencies from developing, transitional and developed world. My talk was about the two big changes that NMA’s were facing: The need to deliver better return on investment to their customers Switching from being producer centric to customer responsive and understanding that the value of geospatial data was determined by customers and their […]