Directions asked a number of industry leaders whether people should invest or cut back on geotech. 
Hardly surprising that a group of Geo-business heads all recommend continuing investment in their products and services! Turkeys don’t vote for Christmas. 

I fear that in the real world hard pressed executives trying to reduce costs will not be convinced by promises of jam tomorrow and will ask for evidence of achievements to date. In some sectors outside of government that may be hard to demonstrate