What constitutes value? It takes time and resources to do things well. Quality at any price is clearly not value so how do you judge the right point between perfect/best and good value?
I am not sure that I know the answer, I know in our business it is a constant concern to me – how much can we afford to put into making a product better, will clients value that investment? Not sure that we ever know whether we have got the right balance, some clients would prefer cheaper and some would prefer better.
Overall I am more comfortable with encouraging my team to deliver the best possible solutions to exceed clients’ expectations. Sometimes we may not make the most profit from that product at that point in time in the long term I have to believe that we and our clients will benefit.