TA joins the crowd?

In a press release Tele Atlas announced a long term license deal with Google. Interestingly:

The agreement also gives Tele Atlas access to edits for its maps from Google’s community of users, whose suggested changes can help the company further increase the quality and richness of Tele Atlas maps.

I wonder how long it will be before Google starts to host a wiki like OSM and create its own data or just links up with OSM and hosts that?